
MANAGE YOUR BRAND GLOBALLY
In an age of customers controlling what they consume, today’s brands need to meet increasing demands for more consistent and nuanced local content. Simply being multilingual doesn't necessarily mean being relevant.
Modernize your content supply chains:
-- Consistent high-quality brand content
-- Engage customers at every touchpoint

WHY IS NUANCED CONTENT IMPORTANT TO YOUR BRAND?
According to Beneath the Brand, companies with consistent and locally nuanced brands are worth 20% more than those with inconsistent messaging.
Create more immersive, relevant, and consistent experiences that support any market, any language, any channel, and any media. Digital and offline, we can help you deliver.
CREATE A FLEXIBLE AND RESPONSIVE GLOBAL CONTENT SUPPLY CHAIN
CREATIVE AUTONOMY
CONTENT RE-USE
CONSISTENT CUSTOMER EXPERIENCE
SCALABLE COST SAVINGS
SO WHAT ARE THE OPTIONS?



STANDARDIZE YOUR CONTENT SUPPLY CHAIN
Define and implement a flexible content supply chain capable of handling short and long-form content under one roof and maximizing brand consistency and re-use of creative assets.
We can build the right process for your organizational model, combining content production, localization, and delivery. This enables us to provide you with a service that goes far beyond the traditional localization service provider (LSPs) or creative agency.
OPTIMIZE YOUR CONTENT SUPPLY CHAIN MODEL
Our global technology stack and decoupled service separate high-end creative from global execution.
Now you can handle more content faster, for the same budget at a higher quality. Our unique approach provides up to 15% in savings.
MAKE YOUR CONTENT PRODUCTION SIMPLE
-- Our solutions work across agency partners, markets, and technologies to help you achieve a consistent and nuanced brand experience.
-- We integrate with your content creation teams to offer a one-stop-shop for your content needs.
-- Whether using in-house technology or integrating with industry leaders, take your brand global, at scale, with relevance for every market.
WHY EGL?

CREATIVE AND CULTURAL CONSULTATION
Make a lasting impact by adapting your copy and visual content from one culture and language to another, maintaining original intent, visual impact, style, tone, context, and relevance.
Build the right global concepts from consumer insights, local market strategy, planning validation, or consulting so that your content resonates culturally while still delivering a consistent on-brand message across the globe.

TRANSCREATION AND LANGUAGE SERVICES
Use our in-country, specialized bilingual copywriters who are highly skilled at transforming your messages, so they resonate with the local audience and culture.
Create premium, made-to-order brand communications with a recognizable global voice to build emotional connections and convey a specific experience for audiences in every language, translated for maximum impact.

CONTENT PRODUCTION
Experience end-to-end creative production across integrated content channels, from brand and design extension to mastering, post-production, adaptation, clearance, and delivery.
We can help you plan, adapt, manage, and deliver all your marketing assets and campaigns, ensuring they work across every channel and remain globally on-brand and on point.

WEBSITE MANAGEMENT
Multi-site multitasking can be a real strain on your time, especially if you manage a wide variety of websites for multiple brands and in multiple languages.
Our web content management solutions are built with global brands in mind. Easily and efficiently manage multilingual web and mobile sites, and optimize digital maintenance and publications, search, keyword research, and copy. Now you can deliver and maintain engagement at the right time to the right audiences.